Giftrap : Giftrap Nov Dec 2012
Giftrap | 43 THE DO'S AND DON'TS OF SEO DO add links to appropriate keywords. e.g. "Read this great article about plush toys." DO check your analytics regularly, adjust your business strategy and strive for continual improvement. DO create the best customer experience and then use SEO to reach more people. Do follow the helpful guidelines promoted by the search engines. DO keyword research. Instead of trying to rank higher for a competitive phrase, maybe there's an alternative that could bring more tra c for less e ort. DON'T use tricks and shortcuts to cheat the system. Search engines regularly update their algorithms to catch -- and penalise -- such activities. DON'T add poor quality content just to rank better for certain keywords. DON'T guess which keywords to target. Customers may use entirely di erent phrases. DON'T expect overnight success. SEO is a marathon, not a sprint. DON'T use non-descriptive text in links. eg. "Read this great article about plush toys -- click here." AN SEO GLOSSARY Tra c: The number and ow of visitors to your website. Keyword or key phrase: The word or phrase used to trigger a search engine request. Webmaster: The person responsible for administering the site, adjusting code and ensuring it works perfectly. Backlinks: Links to your website from external sources. Natural results: The results generated by the speci c keyword request, ranked according to relevance as calculated by the search engine's complex algorithm. Sponsored results: Paid advertisements that appear above and next to the natural results, triggered by the particular keyword or phrase used.
Giftrap Jan Feb 2013